Overview...
Your ability to create deep client connections relates directly to selling. If your clients fall in love with you first, they’ll fall in love with everything you do. When you develop such a deep rapport and connection with each client, they never feel the need to look anywhere else. These deep connections result in loyal long-term clients that return again and again to add to their collection. Not only are these gorgeous clients so loyal … they rave about you to friends and family, promote you on social media and share your posts. This then leads to enquiries that are already hot leads and the cycle continues!
FACT: It’s harder to acquire a new client than it is to nurture a repeat customer. When you give every family the 5 STAR experience, treat them beautifully, stay connected … you will have them for life. Minimise your need to market by maximising the lifetime value of EVERY SINGLE family you photograph.
Imagine not devoting so much time and money constantly searching for new leads… Marketing and finding new leads takes way more time and energy than building a strong relationship with one family who will come back regularly and be your biggest fans.
How are you making sure every client is a loyal, lifelong client?
♡ How do you make them feel special?
♡ How do you WOW them?
♡ How do you go above and beyond for them?
♡ How do you create an instant connection?
This is exactly how I set my business up on autopilot because my entire focus is on my database, staying connected and remarketing. Then your new clients and HOT leads are people who have been referred to you and then they become your loyal customers. And so on and so on…
When you genuinely focus on creating an amazing experience and providing beautiful artwork for your clients, the money will come. I am still photographing families from when I started in 1994 and I feel lucky watching their family grow throughout the years.
