I started value adding with gifts early on in my business for three reasons – It’s better to value add than discount, I wanted to create a WOW factor and my formula lead to an amazing referral system.
When you discount you lose money, however, when you give a customer a surprise gift they love you even more and rave about you to all their friends and family.
I have been using this exact formula in my business for more than 15 years and to this day, continues to be one of the main reasons “repeat and referral” work is my main lead source. You can implement this formula in your business TODAY and use it as a Standard Operating Procedure (SOP) to training staff. When you’re running a business you must have formula’s and procedures for everything.