No more guesswork, learn exactly how you should charge as a Professional Photographer if you want to increase sales and attract high paying clients who value YOU!
I want to sit in the High End Market but I have no idea how
My pricing is a bunch of guesswork or based of others pricing
I don’t feel confident enough to raise my prices
I love what I do but I know I am worth so much more
I’m getting the leads but keep attracting cheap customers
I can’t compete with the shoot and burn photographers and keep lowering my prices
Most Photographers leave University or know how to shoot but NO ONE teaches you about business. You study and get the Photography skills but then all of a sudden you have to learn how to run a successful business and part of that is knowing how to price yourself for profit.
You need to price yourself as a Professional Photographer. Shooting for love and shooting for peanuts isn’t going to grow your business. We are in a Professional Industry and you should earn a living not just to cover your costs but make a profit and be seen as an expert and as a professional.
Because if you’re not pricing yourself correctly, your business will never grow, your clients will never value you and you will continue to feel exhausted, working yourself into the ground with little to show for it.
So if you want a business that leaves you enriched, nourished and loved… And a business that gives you financial freedom where money worries are a thing of the past…
You need to charge professionally, price yourself for success and value your skill.
The perfect pricing course for Portrait Photographers ready to charge professionally, increase their profit and know their worth.
This is your ultimate roadmap to your future success… You’ll have all the pricing tools, strategies, and so much support to FINALLY build a business that supports you and nurtures the creative you know you are.
Because let’s be honest, you didn’t start Photography to not make a living doing what you love.
Mel Watt Photography
Working with Katrina was a game changer! Katrina helped me to value my worth, charge what I should be charging so I can pay myself a wage, have the confidence to ask for the money and I no longer feel awkward discussing my pricing with my clients. Her wealth of knowledge is out of this world. Katrina helped me revise and refine my price list for my collections. Implementing this new pricing structure, valuing my worth, charging for every photograph purchased and NOT giving anything away for free, has just given me my biggest sale yet, $5,355! She purchased my top collection and added an extra 9 photographs to her album. So grateful, thanks Katrina x
Belinda Lansley Photography
After working with Katrina for 2 weeks I changed my whole website, raised my prices from $400 to $3K, received 3 inquiries and booked one at my highest package. I had my first $2.8K sale 1 week later. I think that fact that she is still a working photographer combined with the fact she is a mum as well – she knows what it is like currently in the industry and also how to juggle business and family life. I would 100% recommend Katrina as a coach. She truly has amazing talent in this field!!
Owner and Master Photographer at Katrina Christ Photographer. I’ve had my Family Portraiture Studio here in Brisbane for over 28 years now and am still as in love with Photography as I was when I started.
I built a 7-Figure Photography business, Franchised, Judged, am Internationally Awarded and have photographed over 20,000 families with lifetime customers.
I am a Mum to three beautiful daughters, a wife to one lucky husband (or so I tell him teeheee), a hockey player (admittedly not a very good one but I love it) and a lover of salt n vinegar chips.
I am a BIG believer that every single Professional Photographer CAN be successful… and I am living proof because if I can, so can you!
I went from not being able to afford a cup of coffee to building a Million Dollar Photography Business. I haven’t come from a wealthy family nor was I around creatives or photographers.
I made my own way… determined not to be a “starving artist” and provide for my family.
I have walked your walk, I know it can be tough… but if you want success badly enough, you need to start investing in yourself and your business!
Not every master photographer will straight shoot the truth of what it really takes to build a successful business.
Because I’m not just a lucky Photographer who stumbled into a Million Dollar business, I built my business from strategies and processes that truly WORK.
Now I’m sharing everything that I’ve learned with you because I want you to feel about your business the same way that I feel about mine.
Are you ready to charge as a professional, value your art and start making money doing what you love?
Built a 7-Figure Family Portraiture Business
Photographed over 20,000 families
Franchised in Sydney & Melbourne
Masters in Photog.
Arin Ozdemir Photography
Since working with Katrina my business has improved financially as well as emotionally. I have had a 275% increase in revenue in my business and I know this is just the start. There is so much value. I am way more focused on the areas I love instead of saying yes to everything. Katrina taught me about knowing my own worth and helped me massively on how my business is perceived. Katrina makes me feel like a ray of sunshine. I would recommend Katrina as a Photography coach 100%.
Nikki Brown Photography
I hired Katrina as a mentor when I started my own boudoir photography business, and her advice was invaluable, and I doubled my income the following financial year. She taught me that it is possible to do well financially without compromising family time. She also taught me the importance of specialising, rather than being a jack-of-all-trades. I think everyone needs Katrina by their side to set them straight, she naturally ‘thinks big’ and so pushed me to bigger and better things!
Feel 110% confident with your pricing and talking about money!
Charge as a Professional Photographer attracting high paying clients
Charge what you are worth with clients who value everything you do
Copyright © 2020 High End Photography Academy
This one is probably one of the biggest myths. It’s not about sales, it’s about creating personalised and gorgeous artwork for our clients. That’s exactly why I call it a Design Consultation. Our clients have no idea what is possible. We are the experts and as artists, we need to give them every opportunity to buy from us. All we are doing is showing our clients the photos, helping them choose and designing artwork. It’s that simple.
One of the biggest mistakes I made when I started was assuming what clients would spend. Stop assuming what people will and won’t spend on family portraiture, it’s up to them. Our job is to show them every possibility and let them decide. My biggest sale was $42K and I had no idea what she was going to spend, I simply just kept designing and creating series for her family. My second biggest sale was $35K during COVID. People do spend money on Family Photography!
This is far from true! The way to make more money without getting burnt out is to increase your average sale. Let’s put this into perspective… I did a $11.4K sale the other day. A Photographer charging $1,000 would need to do over 11 shoots to make that ONE sale.
skyrocket your sales without ever being “salesy”…
This is our signature Photography In-Person Sales Course Online. After 28 years doing IPS / Design Consultations, I promise you sales are not “salesy” or “sleazy” at all! Sales are beautifully creative, fun and done with so much love.
Most Photographers find sales uncomfortable. They don’t like to talk about money and just simply HATE sales. BUT, sales don’t have to be scary and uncomfortable.
You can be an amazing Photographer or a guru at Marketing but if you don’t master the art of designing and selling… you’re leaving money on the table. And BIG money.
Mastering your sales is going to take your business to a whole new level with more money, ease and freedom. Double, triple and even 10x your sales all by being creative with a proven sales system!
this is perfect for photographers whO WANT TO: